So, picture this, you receive an email from Bloggs & Co (email@example.com). Right off the bat, you are greeted with an instruction: no one here, don’t bother to reply, we don’t care what you think. Now, picture this… Sarah at Bloggs & Co (firstname.lastname@example.org), better still, Sarah is on the receiving end of the email when someone replies. This small thing can have a huge impact, not just on your open rates, but on how people interact with your brand. You aren’t IBM or Oracle, you are a small business, people want to get to know YOU.