Mailchimp charges you for the number of subscribers you have, not the number of emails you send out. Remember that. Mailchimp is free for most people, but when you start paying it can get expensive. Our tip – purge your list.
Let’s face it, why are you paying to host subscribers who just don’t care enough to open your emails? At Chimp Essentials, we regularly purge our list, by archiving subscribers who haven’t engaged with any of our emails in the last 3 months. Depending on how often you send emails, you can go a bit further back (6 or 12 months), but if someone hasn’t opened a single email in a year, are they really going to become a customer?