Email writing can be daunting and its easy to get so very wrong! Say too much, say too little, say the wrong thing… well don’t panic just yet, you haven’t read our Chimp guide to Master the Art of Email Writing.
Why email marketing is important
Email marketing is a powerful tool that can help businesses increase brand awareness, generate leads, and drive sales. However, creating effective email campaigns can be challenging. Email marketing is a cost-effective way to reach a large audience and has certainly stood the test of time. If all modern marketing channels where to fizzle out, including social media, email marketing would be the last one standing. Email is here to stay!
According to a study by the Direct Marketing Association, for every $1 spent on email marketing, the average return on investment (ROI) is $38. That’s like trading one banana for 38 bananas!
Email is also one of the best ways to nurture leads, build relationships and engage with your customers. It allows businesses to communicate with their audience in a personal and direct way, and it provides an opportunity for businesses to stay top-of-mind with their audience. Additionally, email marketing allows for easy segmentation and targeting, so businesses can send highly personalized messages to specific groups of individuals, increasing the chances of conversions.
Creating a strong email campaign
To create a strong email campaign, you need to really get to know and understand your target audience by following their trends. Who are they? What are their needs and interests? What type of content will they find the most valuable? Where are they spending their time, and money? Once you have a clear understanding of your target audience, you can begin to create an engaging email campaign that will resonate with them.
Captivating subject lines
One of the most important elements of a strong email campaign is the subject line. This has been proven time and time again! Your subject line should be clear, concise, and attention-grabbing. It should also include the all important keywords that are most relevant to your content. Your subject line is the first thing that a recipient sees when they receive your email and it can be the deciding factor for whether or not they open your email. Therefore, it is essential to put thought and effort into crafting a compelling and effective subject line.
As an example, if your email is about a sale of banana-scented candles, your subject line could be “We are going Bananas for these candles! 🍌” This subject line is clear, concise and includes a relevant keyword, “banana.”
Engaging email content
Another crucial element of a strong email campaign is the content itself. Your email should be well-written, easy to read, not too long and visually appealing. It should also include a clear call-to-action (CTA) that encourages recipients to take action. The body of the email should be visually appealing and easy to navigate, with the use of images, videos and infographics to break up text and make the email more engaging. It is also important to keep in mind the design and layout of the email, as it should be mobile-friendly and responsive to different screen sizes.
Check your spelling and grammar
Checking your spelling and grammar when writing an email is important for ensuring that your message is clear and easy to understand. When words are spelled incorrectly or grammar is used incorrectly, it can make the email difficult to read and understand. This can lead to confusion when reading, misunderstandings, and even mistakes.
Whatever your line of work or purpose of sending an email is it is always import to give off a good impression. Poor spelling and grammar can lead to a lot of embarrassment and show a lack of understanding.
You can utilize tools such as Grammarly to help correct your spelling and grammar as you type and it takes only a few minutes to proofread your email but can save you from a lot of trouble. So, it is always a good practice to proofread your emails before sending them out.
Keep your email short and sweet
These days people are always on a busy schedule and most probably have a ton of emails to read in their inbox and statistics say that people only spend around 10 seconds reading an email before they click away. This is why one of the most engaging and converting emails you ever write could turn out to be the shortest. It has been proven time and time again that short emails with a single CTA (call to action (usually a big shiny button)) are the most effective emails. The reader gets the message quickly and has little else to consider other than to press that big shiny button.
Pared up with a compelling subject line and you have an incredibly powerful email that will deliver and drive a massive amount of clicks.
I’m sure you’ve heard this many times before but personalization is key to creating effective email campaigns. Personalized emails have a much higher open rate than generic emails. We encourage you to personalize as much of your campaign as you possibly can. You can personalize your emails by using the recipient’s name, referencing their past purchases, or providing content that is tailored to their interests. Use Mailchimp’s awesome segmentation features as well as tags and groups to really hone in on your contacts interests. Personalization can be as simple as addressing the recipient by name or as complex as tailoring the entire message to their specific interests and needs.
A personalized subject line, such as “Hey *|Name|*, we are going Bananas for these candles! 🍌” will make the recipient feel special and increase the chances that they’ll open the email.
Measure and test your campaign engagement
Measuring the success of your email campaign is essential to understand how well your campaign is performing and where you can make improvements. Key metrics to track include open rate, click-through rate, and conversion rate. Additionally, it is important to track the return on investment (ROI) of your campaign. By monitoring these metrics, you can identify areas for improvement and make adjustments to your campaign strategy.
Creating a successful email marketing campaign requires a deep understanding of your target audience, attention-grabbing subject lines, high-quality content, personalization, and effective measurement. By following these key principles, businesses can achieve great results from their email marketing efforts and outrank other websites in the competitive digital landscape. So, grab a banana and get started on creating your next successful email campaign!