The goal for email marketing is to send the right message, at the right time, to the right person, but the key to email marketing success boils down to two main things: relevancy + frequency.
We’ve been sending email campaigns for people for over 15 years, and there’s one consistent thing that works above all else – sending shorter emails with less content, more often.
- Less products and services
- Less calls to action
- Less subject line text
- Shorter paragraphs with bullet points
- Bolder headings with text faff
- Bolder buttons with less text
Now, although with content ‘less is more’. With frequency, tests prove that more frequent sending works best – within reason. Don’t now feel you can go from sending a quarterly email to a daily email – you will just annoy people. However, ramp it up a gear and start sending more frequent campaigns.
