Mailchimp subscriber statuses explained

Mailchimp subscriber statuses can be confusing for those who are not familiar with the Mailchimp platform. In this blog post, we will explain the different subscriber statuses and what they mean. We will also provide tips on how to manage your subscribers and keep them updated on your latest campaigns.

The first thing you need to know is that Mailchimp has four different types of subscriber statuses: subscribed, non-subscribed, unsubscribed and cleaned. Let’s take a closer look at each one.

Subscribed

This is the most basic status and it means that the subscriber has given you permission to send them emails. You can update your subscribers’ information, such as their email address or name, and they will continue to receive your emails.

Non-subscribed

This status means that the subscriber has not given you permission to send them emails. You will not be able to update their information or send them any emails until they subscribe again.

Unsubscribed

This status means that the subscriber has chosen to unsubscribe from your emails. You will not be able to contact them again unless they subscribe again.

Cleaned

This is the most serious status and it means that Mailchimp has removed the subscriber from your list because their email address is no longer valid. This can happen if a subscriber changes their email address or if their email address hard bounces when you try to send them an email.

Soft bounces are also tracked, but aren’t a status in itself, as your subscribers can remain ‘subscribed’ even if the email soft bounces, it’s only if the email hard bounces that the contact becomes ‘cleaned’ and removed from being a subscriber.

Now that you know the different Mailchimp statuses, you can start managing your subscribers more effectively. Here are some tips on how to do this:

  • Keep your subscribers clean and up to date by regularly updating their information or removing inactive subscribers from your list
  • Use Mailchimp’s segmenting feature to target specific subscribers with tailored content. Sending relevant campaigns means you can avoid some unsubscribed, as people are getting content relevant to them
  • Send your subscribers regular email newsletters so they stay engaged with your brand and avoid stagnation!
  • Use Mailchimp’s A/B testing feature to test different email designs and see which one performs better, helping you send awesome emails every time

We hope this blog post has been helpful in explaining Mailchimp subscriber statuses. If you have any questions, feel free to contact us for more information.

Thanks for reading!