Truth time: are Mailchimp alternatives really better?

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Let’s get real with each other right now, there are a lot of newsletter software companies out there, beyond Mailchimp.  There are probably a hundred Mailchimp alternatives available. (If you’re already confused, learn what Mailchimp is right here.)

And since we’re being honest, most alternatives to Mailchimp are pretty good at doing the job of emailing subscribers. They all have decent support, decent features and decent support. If they didn’t cover these main bases, they wouldn’t exist—software is too competitive for companies to have crappy products and exist for long.

That said, knowing that there is heavy competition in the ESP (Email Service Providers… not psychics)—Mailchimp is still who I choose to send my emails.

Why trust my opinion about Mailchimp?

This is a great question, since literally anyone can write a Mailchimp review on the internet (it could even be why it exists in the first place).

My background is a combination of design and branding, technical stuff like programming and business/marketing knowledge. I’ve also worked for myself online for almost 20 years and helped hundreds of clients and tens of thousands of students through my online courses.

So why listen to what I’ve got to say about Mailchimp?

Mailchimp features articles I write on the regular. I’m pretty qualified to write a Mailchimp review!

The reason I use Mailchimp and not another newsletter program to run my business is because their software fits my business and does everything from easy to advanced things really well.

The pros and cons of Mailchimp

No software is perfect—this is probably because it’s created by people, who are by and large, imperfect too. I will also point out that I’m not telling you to use Mailchimp regardless of your business, how you work, and what you know—that’d be silly. The best ESP (email service provider) for you is the one that works best for you.

While I could write a book on the benefits and drawbacks of using Mailchimp for your business, I’ll sum up the main points of what’s good and bad about their software.

Pros of Mailchimp

Cons of Mailchimp

So, what is the best alternative to Mailchimp?

The best alternative to Mailchimp is to actually just use Mailchimp correctly, and learn about all the features you have at your disposal if you learn about it. There are a lot of articles online that talk about awful Mailchimp is or there are disadvantages to Mailchimp so it can’t do certain things, when that’s not the case—and some people just like spreading misinformation (like saying Mailchimp doesn’t let you use affiliate links, which isn’t true).

If, based on your business and how you work, Mailchimp isn’t right for you, you can read about some of their biggest competition here:

Mailchimp is what I’ve used to build a business that’s done more than 7-figures in product revenue, 95% of which came from emails sent by Mailchimp. It’s also what I’ve used to help hundreds of clients with their own business, and what I’ve taught tens of thousands of students how to use. So I honestly, straight-up, think that Mailchimp is better than it’s alternatives.

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