How Mailchimp makes $700m revenue — A MailNinja growth story

Hey all, so we thought we would give you a study guide into some of the big brands out there, and we decided the best place to start is with the company we all know and love here – Mailchimp.

Mailchimp email marketing logo

Now before we dive into things, Mailchimp sends out more than 600 million emails every day for their users, so you can probably expect that they know how to deliver a good campaign themselves, right?

Mailchimp didn’t suddenly become an overnight success story – They have actually been around since 2001 and weren’t even called Mailchimp in the beginning. Mailchimp is actually the trading name for the company that was registered in 2001 – Rocket Science Group.

It all began with Ben Chestnut and Mark Armstrong, two guys who noticed that some of their clients were struggling to create and send out email newsletters. Now, their business model revolved more around web design than email marketing, simply because email back then was predominantly text-based.

In the early stages of Mailchimp, Ben and Mark joined up with Dan Kurzuis, and began offering email marketing and newsletter writing services. Initially they charged a fee per email sent (i.e. to a single person), their rate started at $50 for 2500 emails to be sent (2 cent per email), and the relative price fell to $250 for 25,000 emails to be sent (1 cent per email).

early days of Mailchimp email marketing

By 2005, Mailchimp was the centre of their business operations, and they were offering enticing free trials, such as 25 email sends at no charge. Two years later, they began servicing their clients on a monthly basis, instead of a per-recipient basis. This plan gave them a more predictable outlook on revenue, and allowed them to reinvest any profits into effective email designs and resources, without having to rely on outside funding.

As their customer base began to increase rather exponentially, Mailchimp realised that they could allow more margins to businesses, in the sense they could provide more free email subscribers. Companies were realising more and more that social media, websites and online stores synchronised really well with email newsletters and campaigns. As these companies looked for affordable campaign management tools, Mailchimp managed to boast its free subscriber caps and get to the top of the search rankings in Google and on the front page ads on sites like Facebook and the early SoundCloud.

We’ve compiled a list below of all the key approaches Mailchimp took to reach their current status of $400 million in revenue annually, as well as more than 12 million users.

Making use of a social media advertising campaign to generate new subscribers and nurture existing ones.

Mailchimp performs notoriously well when it comes to Facebook advertising. They use custom audiences to generate different kinds of adverts – Their audiences can either be cold leads (those with a potential interest in building their own email campaigns), to existing subscribers (those who already follow Mailchimp, who may be encouraged to purchase a subscription, or upgrade their existing subscription).

Mailchimp social media

As you can see, both adverts are brief, but they imply how Mailchimp is a popular service, using convincing statistics to lure cold leads, and turn them into brand new email subscribers.

The advert on the left uses vibrant imagery, utilising the sky blue theme with their logo to complement the Facebook navy colours. The advert on the right uses “in-action” photography, otherwise referred to as visual props, to show prospective subscribers what Mailchimp will look like if you start using it. On the face of things, the adverts shows how user-friendly and simplified the service appears, and that’s what a lot of businesses/individuals will want when they set out to try using email marketing.

Although Mailchimp’s traffic from socials only accounts to around 3-4% of their total traffic, more than half of their social traffic comes from Facebook alone. This emphasises the importance of using Facebook custom audiences, as your adverts can and will be positioned on people’s timelines in areas they cannot miss, or must scroll past to navigate down their news feed.

Starting and refreshing email drip campaigns to nurture subscribers who haven’t purchased from their website yet.

Mailchimp uses email drip campaigns to nurture email subscribers who haven’t yet began their first campaign. Although a Mailchimp account is simple to manage, a lot of first time users find the process of starting their first campaign daunting.

Mailchimp offer tutorial-based content to this group of subscribers (Otherwise known as a segment of their audience), as a way to encourage their first purchase of so many email sends/email lists.

Getting started with MailChimp email marketing

The handy thing to remember here is that Mailchimp send out these emails in line with posting the exact same content on their Facebook page. The posts will be slightly altered however, so that potential customers receive more than one opportunity to learn how to start their own email campaign.

Like we mentioned before, to be as successful as Mailchimp, you have to maintain a great level of consistency in your email drip campaigns, focusing on the visual content the most. You’ll most likely be refreshing free content (Unless all of your services are free), so it will help for you to tweak your colours, fonts and imagery each time you send an email.

By having an automated email sending every 3 days or so, this led to Mailchimp giving themselves a better chance of generating new sales and purchases, as their brand was appearing in people’s personal inboxes, as well as on their Facebook news feed.

These drip campaigns work really well as Mailchimp can segment users quite easily. Within the Mailchimp user portal, you can choose to integrate your social media pages, and with this option, Mailchimp know if you have purchased from them yet, and will target ads based on whether you are yet to start a campaign. If you have a campaign already going, i.e. when you have purchased contacts and email sends from the store, Mailchimp will send you tips on improving existing content.

A good example is when Mailchimp offer paid users helpful guides on their email marketing content, you can see below how they use the subject line helper. It is a little bit like the subject line checker on our own website, here at MailNinja.

Mailchimp social media post example

As a personal train of thought, it is important that you pay attention to your own subject lines, as they play a major role in the open rate of your emails. A survey in 2019 by Convince&Convert showed that 35% of emails opened were based on how recipient’s reacted to the subject line alone.

Collaborating with a similar service/brand through advertising.

Collaboration is a really genuine method of improving growth, and that’s exactly what Mailchimp did to gain more subscribers outside of just Facebook and Google searches.

Mailchimp partnered with the Serial podcast series, running a 20 second advert at the beginning of each episode. The Serial podcast became one of the most streamed series on iTunes, and this in turn converted many avid listeners into new email fanatics, who had then signed up to Mailchimp’s email campaigns/newsletters.

Now, you have to remember, for a sponsorship like this to work well, you must make those 20-30 seconds somewhat memorable for the listener. It’s just like on Spotify these days, when you have adverts about your business, the listeners have to find it catchy like it was their own song. Spotify has a big chunk of users that use their freemium service, so a broad market like this works if you have an online business that appeals to the masses.

We’re talking about businesses like software companies, marketing agencies, and web design (Square Space). They create adverts that appeal to a broad range of listeners, and like Mailchimp did, use memorable phrases, repeat their brand name, and keep things to the point.

In Mailchimp’s adverts, they used a range of speakers, mentioned the “Mailchimp” brand name several times – in different formats, and never mentioned the actual site URL. When you keep things simple, it sparks curiosity, and gets more people to go out of their way to find you, as you’re not just reading out a link from the transcript in your advertisement.

MailChimp Logo

Now, considering that Spotify and SoundCloud both play adverts to free users for every 15-30 minutes of listening, you can imagine that an advert like Mailchimp’s would embed itself well into the avid listener of the Serial Podcast. It would almost be like part of their routine, a little bit like the Meerkat Movies advert before every episode of the UK soap Coronation Street – Everyone knows it from the introduction to that show.

In fact, more than half (54%) of podcast listeners say they will end up thinking about buying an advertised product or service (Source: Convince & Convert). When advertising on other social channels, during podcasts, or simply in public, you have to allow time for people to see your advert many times before expecting them to purchase, or even consider purchasing a product.  Studies show that consumers need to hear or see an advertisement at least 7 times before they start to understand what it’s talking about!

Using humour or taking advantage of curiosity to expand recognition.

A smart tactic Mailchimp used during their biggest growth phase was to incorporate humour and curiosity into their marketing campaigns. This drove more people to their website as they had heard of Mailchimp, but they were searching for terms like KaleLimp, JailBlimp and MailShrimp, as this is what they saw all over billboards and subway signs. When a Google search for one of these terms was executed, Mailchimp positioned itself to appear in the corrective text – Otherwise known as “Did you mean Mailchimp?”

When people saw Mailchimp’s viral adverts, they switched to Google and YouTube to discover what all the hype was about. In fact, 56 per cent of all YouTube users will use the platform for solutions and finding out new things. In terms of Google searches, around 8 per cent will be questions, so you can imagine that a hefty chunk of Mailchimp’s website traffic came from those curious searches.

This curiosity ties in with the humour that Mailchimp used for many years. Take a look at Ben Chestnut’s Twitter Bio back in the day (He’s the Mailchimp CEO, in case you had forgotten!).

MailChimp CEO

People were talking about this mispronunciation all over Twitter, as Mailchimp’s Serial advert took on a funny spin of the different search terms they had noticed through search engines.

You can see the advert here.

As you might have expected, it generated plenty of attention – Some people loved the idea behind it, and others rather hated the whole thing. Mailchimp received almost 4 million organic searches from the campaign alone, and although a lot of people weren’t aspiring marketers, they were intrigued to find out who the real business was behind the terms.

Mailchimp filled a gap in the market by using a “smart bar” technique. The landing page reached from the viral videos showed all of the incorrect search terms these people had previously seen, while at the same time the real Mailchimp promoted what they can do to help individuals and businesses for their email marketing.

Even now, they don’t say what their exact product is, and this helps maintain curiosity right up until the point the consumer lands on their website home page. As you can see below, they provide a single CTA in a lot of their marketing emails. In this one, they use the word explore, so subscribers can find out for themselves what the service is all about.

Mailchimp email marketing

What you might also notice from the marketing Mailchimp uses is that it’s intentionally humorous. Even Mailchimp’s mascot and wordmark are rather informal and fun.

The mascot is known as Frederick von Chimpenheimer IV or Freddie for short. Since the early days, this fun-loving chimp has been all over every marketing campaign Mailchimp has produced. It is a symbol that Mailchimp will do the hard work, but you’ll have fun when it comes to playing your part in the campaign process, as (Let’s be honest), what is boring or unfunny about a monkey?

Mailchimp logo

When users start sending their first email campaigns using Mailchimp’s service, they’ll be notified with a high five or rock on message – This adds a personal twang to their onboarding process, and helps existing clients feel at ease. Email marketing would generally be seen as boring and tedious, but Mailchimp allows their clients to enjoy the experience, incorporating the perfect balance of humour and professionalism to create a world-leading email marketing portal.

Using Mailchimp graphics

Marketing to regular companies and agencies to boost sales.

Mailchimp’s email marketing takes on a humorous approach for every step of the sign up process, but they do tweak their approach slightly when taking on different kinds of clients. Their growth spans across two main kinds of customer – Subscribed clients: such as small businesses, freelancers, content creators and other individuals, and then marketing agencies. Here at MailNinja, we are in the latter group, as we tailor our services around getting the most out of your Mailchimp account, so you can maximise clicks, views, opens, and ultimately… sales.

Answering questions in email marketing
We’re grateful that Mailchimp refer to us as an expert – Email marketing can be made more simple by utilising an agency, but Mailchimp does offer some useful guides and newsletters, as they have plenty of freemium users. Freemium allows customers to utilise all of the premium features on Mailchimp’s campaign manager, but simply limits the number of contacts to 2,000. Some other benefits include:

  • Up to 12,000 email sends every month
  • As many as 2,000 email sends for every 24 hour period
  • Forms and landing pages
  • Free website builder
  • User-friendly CRM tool
  • Mailchimp domain.

Let’s take a quick look into how Mailchimp uses email marketing to cater to freemium users.

First of all, it wasn’t an overnight success story, but Mailchimp’s founders definitely toyed with this idea for a few years, and rightly so, many companies even today struggle to decide whether a free service should be implemented in their business model.

It did pay off, as within the first year (2009), their profit grew by 650 per cent. Not only that, but the number of users grew 5 fold, from 85,000 to 450,000, and the number of paid clients increased by 150 per cent. Remember this is all within a single year, and it was so successful because Mailchimp put fair, yet attainable caps on their free plans.

Combine this with Mailchimp’s own email marketing campaigns, and you see why it was so easy for them to increase profits. Take a look at the email below

How Mailchimp uses email marketing

This is one of their initial onboarding emails, as you can see they’re encouraging freemium users to get their lists imported, expanded and built up, ready to begin sending emails as soon as possible – Without a big enough list, you can’t measure metrics accurately!

By encouraging clients to build up their lists, this pushes them towards their free limits, which in turn promotes paid subscriptions to occur (Remember the free limit for Mailchimp users is 2,000 contacts and 12,000 email sends per month).

Towards the bottom of the email, they have some rather subtle calls to action (CTAs), which give users the “help when they need it”, such as:

  • How to import contacts
  • How to manage a mailing list
  • 30 days of email support for freemium (aka forever free) users – This is said to be available 24 hours a day, 5 days a week.

Ongoing support like this makes it far easier for unpaid users to generate contacts, build a campaign that works, and drive more traffic to expand their customers base – When the customer grows, so does Mailchimp, this is because there will always be a point when a customer has to upgrade from the free plan.

By this stage anyway, the monthly fees of a paid plan become irrelevant for a larger company, because they have been helped by Mailchimp’s (or one of Mailchimp’s email marketing agency’s) tips, tricks and email resources. They will have more than enough traffic to comfortably use the paid plans.

When customers start getting the hang of their own campaigns, Mailchimp sends out emails to promote their additional services, such as Facebook ads, remarketing adverts and landing pages. Mailchimp clients can use these for free or for very low prices (e.g. $1 a day for Google Remarketing), this again promotes more growth and offers more profit for Mailchimp.

The main email that generates Mailchimp’s profit is the initial onboarding email – This takes their email subscribers straight to the campaign landing page where they choose a plan to get started:

Getting started on MailChimp email marketing campaign

As you can see, it’s a single, simple call to action that makes it easy for the reader to follow and click onto. Again, just like on every one of their onboarding emails, there is a “help when you need it” section at the bottom, once again proving that Mailchimp is there to help its new and existing clients every step of the way.

Key takeaways from Mailchimp’s marketing tactics.

We hope you have learnt a thing or two about Mailchimp, and how they’ve reached a point where they are now surpassing $700 million in revenue. Here’s a run-down of what we covered:

  • When starting small, Mailchimp offered $50 for 2500 emails to be sent (2 cent per email), and the relative price fell to $250 for 25,000 emails to be sent (1 cent per email). This has since developed into a freemium feature, with up to 2,000 contacts and 12,000 sends per month.
  • They utilised Facebook advertising to nurture cold leads into subscribing to their mailing list. The links would redirect users straight to the sign-up form to opt into their emails.
  • Mailchimp uses email drip campaigns – They send out content automatically to convert cold leads as their readers would receive modified versions of the same/similar content.
  • Advertisements were targeted in areas where the potential clients were quite vague, but had a varied interest in email marketing. The Serial podcast was Mailchimp’s key to rapid growth as they used repetition, curiosity and humour to create a memorable 20 second advert. Combine this with their confusing campaigns of different Mailchimp terms, and they amassed an impressive 4 million organic searches of Mailchimp or similar terms related to it.
  • Mailchimp rigorously promotes their freemium subscription on their email campaigns. Since 2009, this has been a catalyst to their profit growth, as when their clients grow in size, their requirement for more contacts grows in size too. From this we learn that Mailchimp earns more revenue as their clients upgrade from free memberships, to paid plans.

How to A/B test in Mailchimp

A/B testing, also known as split testing, is a powerful marketing tool that can significantly enhance the effectiveness of email campaigns, websites, and other digital content. The core of its effectiveness lies in its straightforward approach: comparing two versions...

Optimizing Email for Mobile Devices

The importance of mobile-friendly email design is paramount for successful email marketing campaigns. With the majority of emails now being opened on mobile devices, ensuring your emails look good on mobile isn't just a recommendation—it's a necessity. Why Mobile...

Why and how to authenticate your domain?

Authenticating your domain in the context of email marketing, particularly when using services like Mailchimp, is vital for several reasons: Enhances Deliverability: Domain authentication helps ensure your emails are reliably delivered to your subscribers' inboxes,...

Minimizing Unsubscribes & Maximizing Engagement

Engagement in email marketing is the most important metric to consider. If they aren't engaging then you are doing something very wrong!  It's about finding that perfect balance where your content resonates with your audience, keeping them interested, and at the same...

Predicted email marketing trends for 2024

Today,I am going to be talking about the predicted trends for 2024. It's going to be a year where authenticity, personal connection, and technology will blend together in new and exciting ways. AI - Done the right way! Now, the first trend we're seeing is a shift in...

Enhancing Email Deliverability – Effective Measures to Prevent Emails from Ending up in Spam

Email communication plays a huge role in connecting individuals and businesses. However, the constant battle against spam filters can be frustrating for email senders. I want to discuss a few vital elements that you should be considering in your email campaigns. Build...

Mailchimp Landing Pages Explained | Create Stunning Landing Pages for Your Business

Welcome to our guide on Mailchimp Landing Pages! Join us on a journey where we delve into the world of landing pages and how Mailchimp can help you create impressive, high-converting pages for your business. Whether you're a small business owner, a savvy marketer, or...

Personalizing your email automations- Start doing this now!

Today we're going to be talking about the power of personalizing your email automations.   I'm not talking about just adding merge tags and content specific personalization. I want to talk about a far more personalized approach to your emails.  For example, Say hello!...

Why Story-Based Emails are So Effective

Storytelling is a powerful tool that can transform your emails from generic marketing messages into memorable, emotional experiences that your subscribers will look forward to receiving. Email marketing has become one of the most effective ways to reach and engage...

How to Improve Email Deliverability and Avoid the Spam Box

One of the most common questions we get asked is how to improve email deliverability and avoid the spam Box.   Email marketing is an essential part of any digital marketing campaign, but it can be challenging to ensure that your emails reach their intended recipients....

Spam Trigger Word Database

Spam emails can be a frustrating and time-consuming problem to deal with, both for individuals and for businesses. Whether you're sending emails for personal or professional reasons, you want to make sure that your messages are actually getting through to their...

Email Marketing Success: A Guide to Building Relationships and Driving Sales

Email marketing is one of the most cost-effective and efficient ways to reach your customers. It allows you to build relationships with your subscribers, increase brand awareness, and drive sales. In this article, we'll provide you with a fully detailed guide to email...

7 tips to help you write awesome email copy

Now there is nothing worse than when you spend hours writing, what feels like an amazing email copy only to find that its ended up in the promotion folder, gone to spam or worse attracted no engagement at all!  Today I'm going to share with you my seven tips on how to...

Mastering Your Welcome Email Series

Attracting new subscribers is an essential step towards building a successful email marketing campaign. But how can you make sure that your new subscribers will stay engaged and interested in your messages? This is where a well-crafted welcome email series comes into...

The Benefits and Risks of Using Images in Emails

As a marketer, it's important to understand the impact that images can have on your email campaigns. On one hand, they can greatly enhance the visual appeal and overall effectiveness of your messages. On the other hand, they can also lead to technical problems and be...

Unlock 50% Higher Open Rates with Personalized Emails!

Email is a crucial part of any business’s communication strategy. But with so many emails being sent every day, it can be hard to stand out in the inbox. Personalizing your emails is a simple and effective way to increase engagement and open rates. In fact, studies...

Master the Art of Email Writing: Proven Tips and Tricks

Email writing can be daunting and its easy to get so very wrong! Say too much, say too little, say the wrong thing... well don't panic just yet, you haven't read our Chimp guide to Master the Art of Email Writing.  Why email marketing is important Email marketing is a...

How to drive more Mailchimp email signups

If you're looking for ways to drive more email subscribers and build your email list, then you've come to the right place. More email subscribers mean more potential customers and revenue for your business. In this blog post, we will discuss the top ways to attract...

Mailchimp subscriber statuses explained

Mailchimp subscriber statuses can be confusing for those who are not familiar with the Mailchimp platform. In this blog post, we will explain the different subscriber statuses and what they mean. We will also provide tips on how to manage your subscribers and keep...

7 tips to increase your email open rates

Do you want to increase your email open rates? If so, you're in luck! In this blog post, we will discuss seven tips that will help you achieve this goal. Keep reading to learn more! 1. Subject lines One simple way to increase your email open rates is to personalize...

Mailchimp 60-second audience cleanup

So, you're busy, I get that, me too, BUT you need to keep your audience tidy! So, before we begin, it's worth giving you a rundown of what each subscriber status means: Subscribed Someone who has opted in to receive your email marketing Counts toward monthly plan...

Save money with Mailchimp

Yep, that old 'save on your Mailchimp bills' post. This isn't news, but it's worth reminding you of this hack anyway. So, let me start by saying. If someone hasn't opened or clicked in your emails in the past 3 months, they probably don't care. So let's archive them...

Mailchimp resubscribe hack

List churn happens. People get bored, they lose interest, or simply just aren't interested in your services or marketing stuff anymore. So, they click to unsubscribe. Nothing you can do at that point, right? WRONG. So, here's a quick hack, designed to give you the...

Learn Mailchimp fast

Mailchimp is super easy to use, but there are some fundamental things some people get wrong. If you don’t need someone to manage stuff for you, and you want to learn how to do it all yourself, then you need our Mailchimp Masterclass course. This complete course will...

Outsource your email marketing

If you’re swamped and too busy to think about emails, but you know it needs doing, we’ve got your back. Our campaign management service is our gold-plated service, and gives you a team of email marketing experts on hand to plan, brief, design, build and send your...

Get Mailchimp help online

Chimpgigs is an on-demand service from Chimp Essentials, giving you the world’s #1 Mailchimp partners (that’s us by the way) for as little as $99 per month. With Chimpgigs you can buy services, support and training, all in a simple and easy to use dashboard. Just...

Compare Mailchimp campaigns by audience segment

This hack comes courtesy of Chimpmetrics, our super awesome reporting tool. Chimpmetrics is designed to give you some important metrics on your campaigns and subscribers, without overwhelming you with too much. Mailchimp Premium costs anywhere from $299 per month for...

Use GIFs in your Mailchimp emails

GIFs are a great way to make up for the lack of coding wizardry available in HTML emails. GIFs add a little character and fun to your emails and are a way to grab attention. Just be careful not to use GIFs any longer than a couple of seconds, as the image will take...

How to stop email list unsubscribes

No one wants an unsubscribe, do they? A smart way to avoid an unsubscribe is to start by offering a change of preferences instead. This allows people to opt-in and out of ‘groups’ based on what they want to hear about. Groups are a simple way to allow your subscribers...

How to test your email campaigns in Mailchimp

Sending an email campaign to thousands of people is a daunting task, even for us who send LOADS of emails every day. The best way to avoid ‘sender anxiety’ is to TEST TEST TEST. Mailchimp gives you a couple of ways to test your email... The first one is preview mode....

Top Mailchimp audience segment conditions

Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic data or engagement data. Here are the top segment options in Mailchimp, IMHO: Campaign activity This helpful...

Email hyperlinks tip

Quick and easy tip this one. Link EVERYTHING. So as you paste your copy into the Mailchimp email editor, go through and link everything. More links = potentially more clicks. Link up all images, buttons (obvs) and create hyperlinks throughout the copy too. Just use...

Track email marketing campaign revenue

Monitoring email marketing success and ROI (return on investment) is super important for justifying the effort and cost associated with email marketing. Email compared to some other forms of marketing is cost-effective, and the best part is, you have a complete view...

Set your own email marketing benchmarks

Try not to pay much attention to industry benchmarks, every brand (including yours) is unique. You could try to emulate another brand by doing exactly what they do, and there are tools to help you monitor these email programs, namely Mailcharts, but we recommend a...

Make your emails personal and relevant

You can try to sell yourself and your product or service all you like, however, if you don’t second position your subscriber and answer the fundamental question of ‘what’s in it for me’ (WIIFM), you are simply focusing on yourself and not on your subscribers. Your...

I like big butt(on)s and I cannot lie

Sir Mix-a-Lot liked big butts, but I prefer big buttons. Your email buttons are the clearest and simplest way to tell someone to ‘click here’. Here are some tips for your buttons: Text Keep the copy short, up to around 5 words MAX, and either take the position of the...

Email marketing copy length

We wrote some time back that newsletters are dead. This controversial statement is true. No one wants to read a super long email with article after article. Instead, put your news on your website or blog, and use email to drive people to your website to read more....

Send your emails from a human being

So, picture this, you receive an email from Bloggs & Co ( Right off the bat, you are greeted with an instruction: no one here, don’t bother to reply, we don’t care what you think. Now, picture this… Sarah at Bloggs & Co...

The email fold line and inverted pyramid

Don’t worry, I’m not getting all woo woo on you. The fold line and the inverted pyramid sounds a little mystic, but it’s actually a simple and effective way to view your emails to see if they follow some basic email design principles. The fold line Let’s start with...

#1 Mailchimp superhack (top secret)

The goal for email marketing is to send the right message, at the right time, to the right person, but the key to email marketing success boils down to two main things: relevancy + frequency. We’ve been sending email campaigns for people for over 15 years, and there’s...

Save money on your Mailchimp bill

Mailchimp charges you for the number of subscribers you have, not the number of emails you send out. Remember that. Mailchimp is free for most people, but when you start paying it can get expensive. Our tip – purge your list. Let’s face it, why are you paying to host...

Resend to non-openers

A secret trick many email marketers use. Resending your email means you get a second bite of the apple, and a chance to get more revenue from a single email campaign. Here’s how it works: Send your email, as normal Go back into Mailchimp and replicate it Change the...

When to send your Mailchimp email campaigns

Getting your timing perfect can be tricky, maybe you have people on multiple timezones, or you are new to all this and just don’t have the data to reference to know what time is good for you. As a general rule of thumb, B2B emails work towards the middle of the day,...

How to A/B split test your emails

A/B testing, multivariate testing, split testing, the same thing. The idea is simple, you test one thing (or many things) against one another to see which performs best. Some people get scared of this, cos it appears quite technical on the surface, but typically...

How to write awesome email subject lines

Subject lines, along with timing and relevancy, is the single biggest influencer to help you boost your open rates, BUT there’s SO much info out there on what constitutes a great subject line, and a lot of this advice conflicts. In our many years of hands-on...

How to build your Mailchimp audience

So, one of the main things people want to know is – how do I get more subscribers. Some people resort to buying, worse still scraping, data. I get it, it can be hard. There’s so much noise out there online, trying to put your hand up and be like ‘hey, subscribe’ can...

New logo, new everything

Welcome to the brand new Chimp Essentials. There's loadsa new stuff going here, so let's break it down.   First up: new logo Although our brand colours, font and the overall aesthetic is the same, we have a fancy new logo to show you. Being big fans of 80s...

Intuit buys Mailchimp for $12bn — but what does that mean for customers?

So, Mailchimp is to be acquired by Intuit. It’s now official. BUT, what does that mean for you? Here, I predict where Intuit will take Mailchimp, and what impact that will have on you, the customer. Less free stuff Taking a quick look at Intuit’s primary offering...

Mailchimp Stores: a giant leap forward into commerce

Ben Chestnut (Mailchimp CEO) recently announced Mailchimp Stores, their first proper foray into the world of commerce. Let's take a dive into how this all works. First up, click on the Website icon on the left to go to your website settings. Here's where you'll find...

Mailchimp Appointments – book calls and events right inside Mailchimp

Appointments is an add-on feature to Mailchimp's website product. Mailchimp already allows you to create a website for free, plus you can even purchase a domain name right from inside Mailchimp, but now they have launched a super cool new feature allowing you to take...

Introducing Click Maps from Mailchimp

Hey chimp fans, Mailchimp is rolling out cool feature after cool feature. So we're gonna tell you all about them and where you can find them. First up, Click Maps. Click maps are a great way to visually see which links are being clicked the most. So, let's take a...

Introducing Mailchimp’s new email builder

Mailchimp's new email builder replaces (or rather sits side by side with) the existing builder that most people are comfortable with. However, fear not, the new builder is designed to make things EVEN easier for you. To make sure you have access to the new builder, go...

How to send awesome emails using Mailchimp

Let's start with something really dramatic - email newsletters are dead. I don't mean email marketing, I don't mean email automation, I don't mean email campaigns, I mean email newsletters. Check this example - there are tons of calls to action going on there. There...

“The lessons are easy to apply”

Here’s a note from a recent student, Simon Lamey: “If you are hesitating about taking this course, I wouldn’t. What you get for the money you spend is of great value.”

Why almost no one is actually leaving Mailchimp (2019 updates explained)

Mailchimp is still the email marketing platform I use and believe in to run my online business which includes selling courses, software products, books and speaking directly to my audience through a weekly newsletter.

A conversation with QuHarrison Terry about building a brand through his newsletter and the amazing story of getting hired by Mark Cuban after putting his resume on a billboard above a Banksy

A video interview talking about newsletters and QuHarrisons amazing story that lead him to being hired by Mark Cuban (owner of the Dallas Mavericks, entrepreneur and Shark Tank investor).

Truth time: are Mailchimp alternatives really better?

Let’s get real with each other right now, there are a lot of newsletter software companies out there, beyond Mailchimp. There are probably a hundred Mailchimp alternatives available. But Mailchimp will always be my first choice. Learn why in my Mailchimp review and why I choose it over other email marketing software.

Mailchimp vs Constant Contact, which is better?

Should you use Mailchimp or Constant Contact for your email marketing? Learn more about the differences between Mailchimp and Constant Contact to help you choose the right email marketing software for your business.

(Unfortunately) the best Mailchimp templates are simple and boring

The debate has raged on for years—which is better for email templates, well designed HTML or plain-text? If you’re searching for the best Mailchimp templates for your email marketing, knowing what templates perform best is important in your search. In the world of...

Clearing things up: what are Mailchimp segments and groups, and how do we use them?

Mailchimp segments and groups can be a confusing feature to understand. Learn why to use segments vs groups in Mailchimp and how to create segments in Mailchimp in this tutorial.

Mailchimp surveys are your most powerful tool for personalizing your email marketing

Mailchimp surveys are a powerful tool for personalizing your email marketing. Learn why & how to use Mailchimp surveys & polls, integrate third-party services like Google Forms, SurveyMonkey & Typeform into newsletters.

What is Mailchimp (and why should you care)?

Mailchimp is email marketing and marketing automation software that lets you stay in touch with groups of people via email. Mailchimp is even free to use for smaller email lists! Learn why you should use Mailchimp for your business and how I’ve used Mailchimp to grow my own.

Which is better, AWeber or Mailchimp?

Looking at AWeber vs Mailhcimp for your email marketing software? Find out why Mailchimp is better than AWeber for your business’ email marketing.

Does Mailchimp have drip campaigns?

Can you deliver content upgrades with Mailchimp? Absolutely. Learn how to create content upgrades on your website to grow your list and deliver opt-in freebies to your subscribers with a Mailchimp drip campaign without being charged twice for subscribers.

Every business should have a mailing list

The benefits of using email marketing in a business are invaluable. Learn why email marketing is my top recommended marketing strategy for businesses of any size and why email marketing for small businesses is more important than social media.

Automating potential leads

Automating your client onboarding process with email makes it easier and quicker to turn leads into customers. What is onboarding? Learn more about the benefits of onboarding clients and how to start using an onboarding process with your business.

Dear FNAME, newsletter personalization isn’t what you think it is

Personalized email is so much more than using the FNAME Mailchimp merge tag. It’s about segmenting your list to send the right emails to the right people at the right time. Learn more about personalized email marketing and how you can use it in your business.

Email automation and your business

On its surface “automation” brings forth images of robotic arms in widget factories or lifeless emails (selling those robotic arm fabricated widgets) blasting out mindlessly for eternity. Using automation email for business, however, can make a big difference in how...

Want to improve your newsletter deliverability?

Improve your Mailchimp newsletter deliverability by using Mailchimp’s SPF and DKIM settings to verify your domain. This loads images by default in Gmail and allows you to use your custom domain. Follow this video tutorial to set it up in under 15 minutes.

Are you hurting your newsletter with these mistakes?

By avoiding the email mistakes laid out in this post, you can get your list working for you and start reaping the rewards you keep hearing about from other bloggers. Learn the top email marketing mistakes most people make and how to avoid them.

Mailchimp automation is great!

The possibilities for email automation and automating your business are endless. And if you do it correctly, your audience or even your customers will be happy to be taken care of with your personal, albeit automated touch.

This is the exact opposite of every “grow your list” article

There are SO MANY articles about growing your email list, and really, they just spew the same tired crap about “more subscribers = more profit” and using “All The Popups”. Real list building centers on knowing your purpose and giving value. Learn how to build an email list that actually works.

Why my favourite mailing list isn’t even a mailing list

You might think my great email design inspiration come from studying emails of big corporations with slick designs and professional marketers. No, it’s from my local farm. I love this email newsletter so freaking much it’s lead me to create other great emails.

Which is better, ConvertKit or Mailchimp?

Here’s the honest look at comparing the two email software programs, ConvertKit vs Mailchimp. Many of the gripes about Mailchimp aren’t actually true, like double charging for subscribers. Learn why Mailchimp is just as good (and even better) than ConvertKit and why I’m sticking with Mailchimp.

How to make money from your Mailchimp mailing list

Year over year, more and more of my income is a direct result of my newsletter. For each $1 I spend on my email list, I make $120 in revenue. Learn how to make money with an email list from my experience running my successful email list and helping others do the same.

The three most powerful Mailchimp automations

Learn the three most important email automations you should set up in your Mailchimp account to make the most of your email marketing and save time. Cultivate leads, create fans, and turn fans into repeat customers with email automation.

How to grow your mailing list like a total jerk

Being a jerk is how not to grow your list. Avoid these practices and your email list will be much better off for it—and your business will benefit from growing your list the right way.

Why newsletters beat social media

Email has been around for 30 years and I can’t see it going away. People keep pronouncing it dead and a few years later it’s still alive and kicking. Like the web, email is one of the few open standards we have left. No one organization or company governs its use, and no one can get in the way of the sender and the recipient.

How to start your own good newsletter

Newsletters are my favourite thing because they give me a direct connection to the people who are paying attention, in a place that a huge corporation can’t own or change on a whim. Maybe newsletters are or will the be the most important part of your business too. Good luck.

The best Mailchimp Plugin for WordPress

What’s the best Mailchimp WordPress plugin? After years of experience running my business online, I found MC4WP is the best plugin. Learn how to use this plugin and the best features of the top WordPress Mailchimp plugin available.

Mike Rohde landed several speaking gigs after redesigning his newsletter

Mike learned how to use Mailchimp in Chimp Essentials, the best Mailchimp workshop taught by Paul Jarvis.

QuHarrison amassed a 4,578 subscriber list in 3 months

Quick Theories, grew from nothing to 4,578 subscribers in only a few months. Now he emails them weekly inspiration in a short, digestible format, which then directs to longer articles on his website.

Jocelyn K. Glei has consistently grown her list before her big book launch

Jocelyn saw great success growing her email list thanks to Chimp Essentials, a Mailchimp course from Paul Jarvis.

Davida Pitts Raised over $38,000 for a crowdfunding campaign

How do you create a fundraising campaign that doesn’t dwell on the actual raising of funds? If you’re Davida Pitts, you get strategic, learn how to use MailChimp, and create an email marketing plan that helps to raise $38,000 in just four weeks.

How to use Mailchimp ecommerce360 to double list revenue

Adding conversion tracking information to your Mailchimp account can help you better target who you send email to, increase your open rate, and double your revenue. Learn about Mailchimp ecommerce360 tracking and how it can help you make more money with your email list.

How to run a popular newsletter

I want to take you on a behind the scenes look at my email newsletter for some Mailchimp design inspiration. I’ve sent my email newsletter every Sunday for years and it’s consistently the best source of revenue for my business.

mailchimp course
Mailchimp Pro Partner