— Mailchimp online course

Mailchimp for Newbies

You could spend weeks trying to figure out the best way to use Mailchimp — or you could learn with Mailchimp for Newbies in just a few hours...

Instant access

Once you purchase Mailchimp for Newbies, you will have instant and 24/7 access to your course.

39 video lessons

In this online masterclass, Alister Kennedy teaches you how to unlock the key features in Mailchimp.

Delivered by experts

This course is delivered by the recognised Mailchimp experts, so you know you're in safe hands.

A complete Mailchimp course, showing you every core feature and how to use it

The Mailchimp for Newbies course is designed for newbies, sure, but even a seasoned marketer will get something from it.

Here's a breakdown of the lesson plan:

Welcome to Mailchimp for Newbies

The basics
Account types
Signup and setup
Navigating your account
Verifying and authenticating a domain
Adding and managing users
Getting help

Audiences primer
Importing contacts and merging audiences
Tags, groups and segments explained
Creating and using tags
Creating and using groups
Creating and using segments
Creating and using merge tags
Using the inbox

Forms, landing pages and popups
Signup forms
Landing pages
Navigating the content studio

Creating email campaigns
Creating and sending an email campaign
Using the new email builder
A/B testing primer

Email automations and customer journeys
Understanding automations
Classic automations
Customer journeys primer
Creating a customer journey

Understanding campaign reports
Report analysis
Clicks and click maps
Mailchimp Smarts

Other features
Stores and websites
Creating surveys
Sending postcards
Social media posts
Creating digital ads
Creative assistant

Integrations and extras
Off-the-shelf integrations
API keys and custom integrations
Zapier and Mailchimp