Mailchimp has introduced an innovative tool to streamline email creation: the Email Content Generator. Leveraging AI-powered technology, this feature generates compelling text based on user prompts, saving you time while ensuring your emails are engaging and on-brand.
What is the Email Content Generator?
The Email Content Generator is a beta feature in Mailchimp’s new builder, using advanced AI (OpenAI and GPT technology) to create text for paragraphs, subject lines, headings, and subheadings. Whether you’re sending out a regular email, an automated welcome series, or even a single abandoned cart email, this tool can help you craft the right message with just a few inputs.
However, it’s currently only available to a small percentage of users on the Standard plan or higher.
Key Features:
Before diving into this tool, here are a few things to note:
- Availability: The feature is available for regular emails and customer journey emails, as well as abandoned cart and welcome emails.
- Plans: It is included for users with a Standard plan or higher.
- User Control: Users input key points, marketing goals, and tone to tailor the AI-generated content to their specific needs.
- Tone Options: You can choose up to three tones to personalize your content further.
Step-by-Step Guide to Using Mailchimp’s Email Content Generator
1. Accessing the Feature
To start, navigate to the content section of your email or automation. If you haven’t selected the new builder as your default, be sure to opt for that experience.
From there, you’ll notice a generate icon in the editing toolbar. Click it, accept the terms of service for the feature, and you’re ready to start generating content.
2. Creating Your First Prompt
In the prompt section, you’ll have several fields to fill in:
- Content Type: Select whether you want to generate a paragraph, heading, subheading, or subject line.
- Marketing Goal: Choose your marketing objective, like driving clicks, increasing awareness, or educating your audience.
- Key Points: Input keywords or phrases that you want to be incorporated into your content.
- Tone: Choose up to three tones to define how you want your email to sound, such as friendly, formal, or persuasive.
3. Generating and Selecting Content
Once you’ve filled in these fields, Mailchimp’s AI will generate three different content options for you to review. You can rewrite or scroll through these options using the arrows, ensuring you get the perfect fit for your email.
4. Adding Content to Your Email
Once you’ve chosen a generated paragraph, subject line, or heading, you can drag it directly into your email. You also have the option to edit it for further customization.
Final Thoughts
Mailchimp’s Email Content Generator is a fantastic tool for streamlining your email marketing efforts. By using AI to generate text based on your marketing goals and tone, you can focus more on strategy and less on crafting individual email components. This feature empowers marketers to create compelling and personalized content in less time.
Whether you’re new to Mailchimp or an experienced marketer, the Email Content Generator can be a valuable asset to your toolkit.
