Sending an email campaign to thousands of people is a daunting task, even for us who send LOADS of emails every day. The best way to avoid ‘sender anxiety’ is to TEST TEST TEST.
Mailchimp gives you a couple of ways to test your email…
- The first one is preview mode. This is a super quick and easy way to check how your email looks in desktop and mobile views. A quick hack is to toggle ‘enable live merge tag info’, as this will show you how your personalised content shows up in your emails and on your subject lines
- The other option is to send a test email to yourself or to someone in your team. This is a smart move, cos you can see how the email looks on your desktop and mobile email clients, to be sure it’s rendering perfectly and doesn’t have typos
- The 3rd is slightly more costly, but if you are a super slick professional emailer, then it’s important to use a tool like Litmus or Email on Acid to test your email across multiple devices sizes and email clients