Chimp Essentials curriculum
Chimp Essentials is the most complete Mailchimp training course out there, with almost 7,000 students and straight-forward video lessons on every major feature. Chimp Essentials is entirely online, and taught through self-paced videos.
Here is the complete lesson list:
Overview
- Welcome to Chimp Essentials
- Terminology primer
- Account types
- Legal compliance
- GDPR
- Authenticating a custom domain
- Account housekeeping
- Opt-in settings
Audience
- Audiences
- Keep, archive, or delete?
- Customizing the sign-up process
- Importing contacts and combining audiences
- Tags, groups, segments, and merge tags explained
- Creating and using tags
- Creating and using groups
- Creating and using segments
- Creating and using merge tags
- Mailchimp surveys
Website and brand
- HTML forms for any website
- Creating and using landing pages
- Creating and using pop-ups
- Navigating the content studio
- Building mobile-friendly templates
Campaigns
- Creating and sending campaigns
- Campaign archives
- Simple surveys and polls
- Conditional merge tag blocks
- Understanding automations
- Single-Step automations
- Multi-step automations
- Sending postcards
- Social media posts
- Creating digital ads
Insights and strategies
- Understanding reports
- A/B testing primer
- A/B tests example
- Proper onboarding techniques
- Inactive contact re-engagement
- Proper unsubscription process
- Fixing abuse complaint warnings
- Removing without unsubscribing
Examples and integrations
- WordPress plugin integration
- WOO integration
- Squarespace integration
- Podcast RSS automation
- Using Zapier with Mailchimp
- Pushing Typeform data back to Mailchimp
- Running multiple content upgrades or freebies
- How I use Mailchimp to run Chimp Essentials
Get instant and forever access to all the lessons…
Opt for self-service or a tutor-supported plan, giving you 4 x 30-min support sessions with a dedicated coach.