Mailchimp is a powerful tool, but only if it’s set up and used correctly. After reviewing hundreds of accounts, we’ve noticed a few common Mailchimp mistakes that can negatively impact your results (and waste time and money). Here’s how to avoid them:
1. Sending Without Consent
Adding people to your list without permission? Big no-no. Not only is it bad marketing, it can also land you in legal trouble (hello, GDPR and CAN-SPAM fines).
Fix it: Use clear opt-in forms. Only email people who gave you permission. Clean your list regularly and never upload a random spreadsheet of contacts.
2. Being Inconsistent
Sending one email, then disappearing for months? That’s a fast track to the unsubscribe button. Email marketing works best when it’s consistent and predictable.
Fix it: Pick a schedule and stick to it. Weekly or bi-weekly is a great place to start. Your audience should know when to expect your emails—and why they’re worth opening.
3. Using Multiple Audiences
Having more than one audience in your account creates duplicates, confusion, and unnecessary costs. Plus, it’s harder to segment and personalize your messages.
Fix it: Keep one master audience. Use tags and groups to organize contacts instead of splitting them into separate lists.
4. Ignoring List Hygiene
Old, unengaged contacts can drag down your metrics and negatively impact your deliverability. Plus, Mailchimp charges you for everyone in your audience (except for cleaned contacts) even if they never open an email.
Fix it: Regularly remove inactive or bounced contacts. Review unsubscribes. Your list should be full of people who want to hear from you.
Final Thought:
Mailchimp mistakes are part of the learning curve, but fixing these common issues can drastically improve your campaign and account performance. Start with these four, and you’ll be ahead of the game.
Need help cleaning up your account or optimizing your email strategy? Let’s chat today!
