Intuit Mailchimp now supports SMS age-gating for alcohol industry businesses in most countries where SMS marketing is offered. If you run a brewery, winery, distillery, or liquor store, this is the compliance update you’ve been waiting for, age verification...
What you send during a domain warm-up matters more than how often you send. This is where most senders get it wrong. They assume branding matters most, so they lead with polished announcements, image-heavy layouts, or long welcome-style emails. In reality, those...
Understanding which segments of your audience engage most with your email campaigns is critical for improving your email marketing strategy. In this comprehensive guide, we’ll show you exactly how to compare campaign performance across different audience...
Most guides on warming up a new email domain offer surface-level advice: start slow, increase gradually, and avoid surprises. However, for those of us working daily inside Mailchimp, the real secret to successful deliverability goes much deeper. It’s not just...
Email marketing is one of the most effective ways to grow your business, but only if it is done right. Mailchimp makes it easier than most platforms, yet many businesses struggle to get past the basics. That is where Mailchimp Experts come in. At Chimp Essentials, we...
