And why open rates matter less than you think Email marketing is changing again. Not because people stopped using email, but because Gmail is no longer just showing emails. It is now interpreting them. With Google’s Gemini AI built into Gmail, your email is often...
What you send during a domain warm-up matters more than how often you send. This is where most senders get it wrong. They assume branding matters most, so they lead with polished announcements, image-heavy layouts, or long welcome-style emails. In reality, those...
Most guides on warming up a new email domain offer surface-level advice: start slow, increase gradually, and avoid surprises. However, for those of us working daily inside Mailchimp, the real secret to successful deliverability goes much deeper. It’s not just...
Email marketing is one of the most effective ways to grow your business, but only if it is done right. Mailchimp makes it easier than most platforms, yet many businesses struggle to get past the basics. That is where Mailchimp Experts come in. At Chimp Essentials, we...
Mailchimp is sunsetting its Classic Automation Builder on June 1, 2025 — and if you haven’t upgraded to the Customer Journey Builder, your automated emails will stop sending. That includes welcome emails, abandoned cart reminders, follow-ups, and more. So, how do you...
