How to A/B test in Mailchimp

A/B testing, also known as split testing, is a powerful marketing tool that can significantly enhance the effectiveness of email campaigns, websites, and other digital content. The core of its effectiveness lies in its straightforward approach: comparing two versions...

Optimizing Email for Mobile Devices

The importance of mobile-friendly email design is paramount for successful email marketing campaigns. With the majority of emails now being opened on mobile devices, ensuring your emails look good on mobile isn’t just a recommendation—it’s a necessity. Why...

Minimizing Unsubscribes & Maximizing Engagement

Engagement in email marketing is the most important metric to consider. If they aren’t engaging then you are doing something very wrong!  It’s about finding that perfect balance where your content resonates with your audience, keeping them interested, and...

Predicted email marketing trends for 2024

Today,I am going to be talking about the predicted trends for 2024. It’s going to be a year where authenticity, personal connection, and technology will blend together in new and exciting ways. AI – Done the right way! Now, the first trend we’re...

Personalizing your email automations- Start doing this now!

Today we’re going to be talking about the power of personalizing your email automations.   I’m not talking about just adding merge tags and content specific personalization. I want to talk about a far more personalized approach to your emails.  For...