One of the easiest things to do in Mailchimp is look at your delivery rate and assume that means your emails made it to the inbox. It doesn’t. Delivered simply means the receiving mail server accepted the email. It doesn’t tell you whether that email...
Keeping your Mailchimp audience clean isn’t just nice to have, it’s important for deliverability, performance, and cost control. Whether you’re managing a small newsletter or customer emails for a growing business, this quick cleanup can help ensure you’re only paying...
And why open rates matter less than you think Email marketing is changing again. Not because people stopped using email, but because Gmail is no longer just showing emails. It is now interpreting them. With Google’s Gemini AI built into Gmail, your email is often...
What you send during a domain warm-up matters more than how often you send. This is where most senders get it wrong. They assume branding matters most, so they lead with polished announcements, image-heavy layouts, or long welcome-style emails. In reality, those...
Most guides on warming up a new email domain offer surface-level advice: start slow, increase gradually, and avoid surprises. However, for those of us working daily inside Mailchimp, the real secret to successful deliverability goes much deeper. It’s not just...
