The Mailchimp blog, from Chimp Essentials

Mailchimp 60-second audience cleanup

So, you're busy, I get that, me too, BUT you need to keep your audience tidy! So, before we begin, it's worth giving you a rundown of what...

Save money with Mailchimp

Yep, that old 'save on your Mailchimp bills' post. This isn't news, but it's worth reminding you of this hack anyway. So, let me start by...

Mailchimp resubscribe hack

List churn happens. People get bored, they lose interest, or simply just aren't interested in your services or marketing stuff anymore....

Learn Mailchimp fast

Mailchimp is super easy to use, but there are some fundamental things some people get wrong. If you don’t need someone to manage stuff for...

Outsource your email marketing

If you’re swamped and too busy to think about emails, but you know it needs doing, we’ve got your back. Our campaign management service is...

Get Mailchimp help online

Chimpgigs is an on-demand service from Chimp Essentials, giving you the world’s #1 Mailchimp partners (that’s us by the way) for as little...

Use GIFs in your Mailchimp emails

GIFs are a great way to make up for the lack of coding wizardry available in HTML emails. GIFs add a little character and fun to your...

How to stop email list unsubscribes

No one wants an unsubscribe, do they? A smart way to avoid an unsubscribe is to start by offering a change of preferences instead. This...

Email hyperlinks tip

Quick and easy tip this one. Link EVERYTHING. So as you paste your copy into the Mailchimp email editor, go through and link everything....

Email marketing copy length

We wrote some time back that newsletters are dead. This controversial statement is true. No one wants to read a super long email with...

#1 Mailchimp superhack (top secret)

The goal for email marketing is to send the right message, at the right time, to the right person, but the key to email marketing success...

Save money on your Mailchimp bill

Mailchimp charges you for the number of subscribers you have, not the number of emails you send out. Remember that. Mailchimp is free for...

Resend to non-openers

A secret trick many email marketers use. Resending your email means you get a second bite of the apple, and a chance to get more revenue...

How to A/B split test your emails

A/B testing, multivariate testing, split testing, the same thing. The idea is simple, you test one thing (or many things) against one...

New logo, new everything

Welcome to the brand new Chimp Essentials. There's loadsa new stuff going here, so let's break it down.   First up: new logo Although...

Does Mailchimp have drip campaigns?

Let’s start with the answer, yes, Mailchimp has drip campaigns (and they’re fabulous). And, do you know what the best part is about...

Automating potential leads

New leads for your agency or freelance business are great, but they can eat up a lot of time. And worse, when you’re super-busy with...

Email automation and your business

On its surface “automation” brings forth images of robotic arms in widget factories or lifeless emails (selling those robotic arm...

Mailchimp automation is great!

Have you ever had to call a large company (like your internet provider, credit card company or even (possibly the worst of them all),...

Why newsletters beat social media

There’s been a lot of talk (a lot from me, specifically) on why social media itself is exploitive and the companies who run social media...

How to run a popular newsletter

I want to take you on a behind-the-scenes look at my mailing list, which drives the bulk of revenue for products I create to give you some...