The Mailchimp blog, from Chimp Essentials

Now there is nothing worse than when you spend hours writing, what feels like an amazing email copy only to find that its ended up in the...

If you're looking for ways to drive more email subscribers and build your email list, then you've come to the right place. More email...

Mailchimp subscriber statuses can be confusing for those who are not familiar with the Mailchimp platform. In this blog post, we will...

So, you're busy, I get that, me too, BUT you need to keep your audience tidy! So, before we begin, it's worth giving you a rundown of what...

Yep, that old 'save on your Mailchimp bills' post. This isn't news, but it's worth reminding you of this hack anyway. So, let me start by...

Mailchimp is super easy to use, but there are some fundamental things some people get wrong. If you don’t need someone to manage stuff for...

If you’re swamped and too busy to think about emails, but you know it needs doing, we’ve got your back. Our campaign management service is...

Chimpgigs is an on-demand service from Chimp Essentials, giving you the world’s #1 Mailchimp partners (that’s us by the way) for as little...

This hack comes courtesy of Chimpmetrics, our super awesome reporting tool. Chimpmetrics is designed to give you some important metrics on...

GIFs are a great way to make up for the lack of coding wizardry available in HTML emails. GIFs add a little character and fun to your...

No one wants an unsubscribe, do they? A smart way to avoid an unsubscribe is to start by offering a change of preferences instead. This...

Sending an email campaign to thousands of people is a daunting task, even for us who send LOADS of emails every day. The best way to avoid...

Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target...

Quick and easy tip this one. Link EVERYTHING. So as you paste your copy into the Mailchimp email editor, go through and link everything....

Monitoring email marketing success and ROI (return on investment) is super important for justifying the effort and cost associated with...

Try not to pay much attention to industry benchmarks, every brand (including yours) is unique. You could try to emulate another brand by...

You can try to sell yourself and your product or service all you like, however, if you don’t second position your subscriber and answer...

Sir Mix-a-Lot liked big butts, but I prefer big buttons. Your email buttons are the clearest and simplest way to tell someone to ‘click...

We wrote some time back that newsletters are dead. This controversial statement is true. No one wants to read a super long email with...

So, picture this, you receive an email from Bloggs & Co (noreply@bloggsandco.com). Right off the bat, you are greeted with an instruction:...

Don’t worry, I’m not getting all woo woo on you. The fold line and the inverted pyramid sounds a little mystic, but it’s actually a simple...

The goal for email marketing is to send the right message, at the right time, to the right person, but the key to email marketing success...

Mailchimp charges you for the number of subscribers you have, not the number of emails you send out. Remember that. Mailchimp is free for...

A secret trick many email marketers use. Resending your email means you get a second bite of the apple, and a chance to get more revenue...

Getting your timing perfect can be tricky, maybe you have people on multiple timezones, or you are new to all this and just don’t have the...

A/B testing, multivariate testing, split testing, the same thing. The idea is simple, you test one thing (or many things) against one...

Subject lines, along with timing and relevancy, is the single biggest influencer to help you boost your open rates, BUT there’s SO much...

So, one of the main things people want to know is – how do I get more subscribers. Some people resort to buying, worse still scraping,...

So, Mailchimp is to be acquired by Intuit. It’s now official. BUT, what does that mean for you? Here, I predict where Intuit will take...

Let's start with something really dramatic - email newsletters are dead. I don't mean email marketing, I don't mean email automation, I...

Here's a note from a recent student, Simon Lamey: "The idea of Mailchimp baffled me. I was nervous because I was moving from Drip to...

OMG, is everyone leaving Mailchimp? Is Mailchimp no longer a good newsletter provider for entrepreneurs and digital businesses? HALP, is...

QuHarrison has been a student of Chimp Essentials for several years. In another article he talks about how he grew his list by 4,578...

Let’s get real with each other right now, there are a lot of newsletter software companies out there, beyond Mailchimp.  There are...

The difference between Mailchimp and Constant Contact may seem slight, since both companies offer newsletter software, but when you really...

The debate has raged on for years—which is better for email templates, well designed HTML or plain-text? If you’re searching for the best...

Mailchimp segments vs groups: Which do you use? When? What are they and what are their differences? Let’s have a look at segments vs...

Holy guacamole, there are a lot of great reasons to use  Mailchimp surveys and polls in your email marketing. From taking the mental...

Mailchimp is software that lets you stay in touch with groups of people via email. It does this by letting you send newsletters people...

Thinking about AWeber vs Mailchimp for your email marketing? All things being equal, and between AWeber and Mailchimp they are pretty darn...

Let’s start with the answer, yes, Mailchimp has drip campaigns (and they’re fabulous). And, do you know what the best part is about...

A mailing list can be your most valuable tool. Done right, you can use it to drive leads, get repeat clients and help you become seen as...

New leads for your agency or freelance business are great, but they can eat up a lot of time. And worse, when you’re super-busy with...

Email easily has more lives than the luckiest cat. It’s been declared dead so many times in the last few years that I’ve lost count of...

On its surface “automation” brings forth images of robotic arms in widget factories or lifeless emails (selling those robotic arm...

This tutorial will help you with the most important thing you probably aren’t doing for your Mailchimp newsletter: ensuring email...

So you’ve finally done it. You’ve been thinking about it for a while, but now you’ve actually done it. You’ve set up an email list for...

Have you ever had to call a large company (like your internet provider, credit card company or even (possibly the worst of them all),...

There are SO MANY articles about list building and growing your email list, and really, they just spew the same tired crap about “more...

That’s because it’s a BCC list. It’s from my local farm and gets sent to 20 people who live in the area. It doesn’t even use newsletter...

There are a lot of articles out there about why ConvertKit is better than Mailchimp. And while healthy competition is awesome, those...

I have to start with this disclaimer… I hesitate to write articles that include phrases like “how to make money with an email list”...

Email automation doesn’t have to be scary. It can actually become the most important part of your business, since it helps you connect...

Everybody (myself included) is always going on and on about how important it is to have a mailing list for your business. It’s the easiest...

There’s been a lot of talk (a lot from me, specifically) on why social media itself is exploitive and the companies who run social media...

Since I frequently talk about how newsletters are the most important part of my business (and generate almost all my revenue), I figured...

WordPress and Mailchimp were made for each other like peanut butter and jam, like Mario and Luigi, like Jay Z and Beyonce. WordPress...

Change always requires a catalyst – something that shifts how you think and delivers a gentle kick in the ass. For designer and...

QuHarrison likes to do things right the first time. So when he had an idea to start a newsletter, he wanted to make sure his list was...

Jocelyn K. Glei knows creative productivity. The LA-based writer and consultant has literally written the book about avoiding distraction,...

How do you create a fundraising campaign that doesn’t dwell on the actual raising of funds? If you’re Davida Pitts, you get strategic,...

My list is how I generate almost all my revenue, and mostly, it’s because I have a secret weapon: Mailchimp’s ecommerce360. Mailchimp...

I want to take you on a behind-the-scenes look at my mailing list, which drives the bulk of revenue for products I create to give you some...