The Mailchimp blog, from Chimp Essentials
Predicted email marketing trends for 2024
Today,I am going to be talking about the predicted trends for 2024. It's going to be a year where authenticity, personal connection, and...
Enhancing Email Deliverability – Effective Measures to Prevent Emails from Ending up in Spam
Email communication plays a huge role in connecting individuals and businesses. However, the constant battle against spam filters can be...
Mailchimp Landing Pages Explained | Create Stunning Landing Pages for Your Business
Welcome to our guide on Mailchimp Landing Pages! Join us on a journey where we delve into the world of landing pages and how Mailchimp can...
Personalizing your email automations- Start doing this now!
Today we're going to be talking about the power of personalizing your email automations. I'm not talking about just adding merge tags...
Why Story-Based Emails are So Effective
Storytelling is a powerful tool that can transform your emails from generic marketing messages into memorable, emotional experiences that...
How to Improve Email Deliverability and Avoid the Spam Box
One of the most common questions we get asked is how to improve email deliverability and avoid the spam Box. Email marketing is an...
Spam Trigger Word Database
Spam emails can be a frustrating and time-consuming problem to deal with, both for individuals and for businesses. Whether you're sending...
Email Marketing Success: A Guide to Building Relationships and Driving Sales
Email marketing is one of the most cost-effective and efficient ways to reach your customers. It allows you to build relationships with...
7 tips to help you write awesome email copy
Now there is nothing worse than when you spend hours writing, what feels like an amazing email copy only to find that its ended up in the...
Mastering Your Welcome Email Series
Attracting new subscribers is an essential step towards building a successful email marketing campaign. But how can you make sure that...
The Benefits and Risks of Using Images in Emails
As a marketer, it's important to understand the impact that images can have on your email campaigns. On one hand, they can greatly enhance...
Unlock 50% Higher Open Rates with Personalized Emails!
Email is a crucial part of any business’s communication strategy. But with so many emails being sent every day, it can be hard to stand...
Master the Art of Email Writing: Proven Tips and Tricks
Email writing can be daunting and its easy to get so very wrong! Say too much, say too little, say the wrong thing... well don't panic...
How to drive more Mailchimp email signups
If you're looking for ways to drive more email subscribers and build your email list, then you've come to the right place. More email...
Mailchimp subscriber statuses explained
Mailchimp subscriber statuses can be confusing for those who are not familiar with the Mailchimp platform. In this blog post, we will...
7 tips to increase your email open rates
Do you want to increase your email open rates? If so, you're in luck! In this blog post, we will discuss seven tips that will help you...
Mailchimp 60-second audience cleanup
So, you're busy, I get that, me too, BUT you need to keep your audience tidy! So, before we begin, it's worth giving you a rundown of what...
Save money with Mailchimp
Yep, that old 'save on your Mailchimp bills' post. This isn't news, but it's worth reminding you of this hack anyway. So, let me start by...
Mailchimp resubscribe hack
List churn happens. People get bored, they lose interest, or simply just aren't interested in your services or marketing stuff anymore....
Learn Mailchimp fast
Mailchimp is super easy to use, but there are some fundamental things some people get wrong. If you don’t need someone to manage stuff for...
Outsource your email marketing
If you’re swamped and too busy to think about emails, but you know it needs doing, we’ve got your back. Our campaign management service is...
Get Mailchimp help online
Chimpgigs is an on-demand service from Chimp Essentials, giving you the world’s #1 Mailchimp partners (that’s us by the way) for as little...
Compare Mailchimp campaigns by audience segment
This hack comes courtesy of Chimpmetrics, our super awesome reporting tool. Chimpmetrics is designed to give you some important metrics on...
Use GIFs in your Mailchimp emails
GIFs are a great way to make up for the lack of coding wizardry available in HTML emails. GIFs add a little character and fun to your...
How to stop email list unsubscribes
No one wants an unsubscribe, do they? A smart way to avoid an unsubscribe is to start by offering a change of preferences instead. This...
How to test your email campaigns in Mailchimp
Sending an email campaign to thousands of people is a daunting task, even for us who send LOADS of emails every day. The best way to avoid...
Top Mailchimp audience segment conditions
Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target...
Email hyperlinks tip
Quick and easy tip this one. Link EVERYTHING. So as you paste your copy into the Mailchimp email editor, go through and link everything....
Track email marketing campaign revenue
Monitoring email marketing success and ROI (return on investment) is super important for justifying the effort and cost associated with...
Set your own email marketing benchmarks
Try not to pay much attention to industry benchmarks, every brand (including yours) is unique. You could try to emulate another brand by...
Make your emails personal and relevant
You can try to sell yourself and your product or service all you like, however, if you don’t second position your subscriber and answer...
I like big butt(on)s and I cannot lie
Sir Mix-a-Lot liked big butts, but I prefer big buttons. Your email buttons are the clearest and simplest way to tell someone to ‘click...
Email marketing copy length
We wrote some time back that newsletters are dead. This controversial statement is true. No one wants to read a super long email with...
Send your emails from a human being
So, picture this, you receive an email from Bloggs & Co (noreply@bloggsandco.com). Right off the bat, you are greeted with an instruction:...
The email fold line and inverted pyramid
Don’t worry, I’m not getting all woo woo on you. The fold line and the inverted pyramid sounds a little mystic, but it’s actually a simple...
#1 Mailchimp superhack (top secret)
The goal for email marketing is to send the right message, at the right time, to the right person, but the key to email marketing success...
Save money on your Mailchimp bill
Mailchimp charges you for the number of subscribers you have, not the number of emails you send out. Remember that. Mailchimp is free for...
Resend to non-openers
A secret trick many email marketers use. Resending your email means you get a second bite of the apple, and a chance to get more revenue...
When to send your Mailchimp email campaigns
Getting your timing perfect can be tricky, maybe you have people on multiple timezones, or you are new to all this and just don’t have the...
How to A/B split test your emails
A/B testing, multivariate testing, split testing, the same thing. The idea is simple, you test one thing (or many things) against one...
How to write awesome email subject lines
Subject lines, along with timing and relevancy, is the single biggest influencer to help you boost your open rates, BUT there’s SO much...
How to build your Mailchimp audience
So, one of the main things people want to know is – how do I get more subscribers. Some people resort to buying, worse still scraping,...
New logo, new everything
Welcome to the brand new Chimp Essentials. There's loadsa new stuff going here, so let's break it down. First up: new logo Although...
Intuit buys Mailchimp for $12bn — but what does that mean for customers?
So, Mailchimp is to be acquired by Intuit. It’s now official. BUT, what does that mean for you? Here, I predict where Intuit will take...
Mailchimp Stores: a giant leap forward into commerce
Ben Chestnut (Mailchimp CEO) recently announced Mailchimp Stores, their first proper foray into the world of commerce. Let's take a dive...
Introducing Click Maps from Mailchimp
Hey chimp fans, Mailchimp is rolling out cool feature after cool feature. So we're gonna tell you all about them and where you can find...
Mailchimp Appointments – book calls and events right inside Mailchimp
Appointments is an add-on feature to Mailchimp's website product. Mailchimp already allows you to create a website for free, plus you can...
Introducing Mailchimp’s new email builder
Mailchimp's new email builder replaces (or rather sits side by side with) the existing builder that most people are comfortable with....
How Mailchimp makes $700m revenue — A MailNinja growth story
Hey all, so we thought we would give you a study guide into some of the big brands out there, and we decided the best place to start is...
How to send awesome emails using Mailchimp
Let's start with something really dramatic - email newsletters are dead. I don't mean email marketing, I don't mean email automation, I...
“The lessons are easy to apply”
Here's a note from a recent student, Simon Lamey: "The idea of Mailchimp baffled me. I was nervous because I was moving from Drip to...
Why almost no one is actually leaving Mailchimp (2019 updates explained)
OMG, is everyone leaving Mailchimp? Is Mailchimp no longer a good newsletter provider for entrepreneurs and digital businesses? HALP, is...
A conversation with QuHarrison Terry about building a brand through his newsletter and the amazing story of getting hired by Mark Cuban after putting his resume on a billboard above a Banksy
QuHarrison has been a student of Chimp Essentials for several years. In another article he talks about how he grew his list by 4,578...
Truth time: are Mailchimp alternatives really better?
Let’s get real with each other right now, there are a lot of newsletter software companies out there, beyond Mailchimp. There are...
Mailchimp vs Constant Contact, which is better?
The difference between Mailchimp and Constant Contact may seem slight, since both companies offer newsletter software, but when you really...
(Unfortunately) the best Mailchimp templates are simple and boring
The debate has raged on for years—which is better for email templates, well designed HTML or plain-text? If you’re searching for the best...
Clearing things up: what are Mailchimp segments and groups, and how do we use them?
Mailchimp segments vs groups: Which do you use? When? What are they and what are their differences? Let’s have a look at segments vs...
Mailchimp surveys are your most powerful tool for personalizing your email marketing
Holy guacamole, there are a lot of great reasons to use Mailchimp surveys and polls in your email marketing. From taking the mental...
What is Mailchimp (and why should you care)?
Mailchimp is software that lets you stay in touch with groups of people via email. It does this by letting you send newsletters people...
Which is better, AWeber or Mailchimp?
Thinking about AWeber vs Mailchimp for your email marketing? All things being equal, and between AWeber and Mailchimp they are pretty darn...
Does Mailchimp have drip campaigns?
Let’s start with the answer, yes, Mailchimp has drip campaigns (and they’re fabulous). And, do you know what the best part is about...
Every business should have a mailing list
A mailing list can be your most valuable tool. Done right, you can use it to drive leads, get repeat clients and help you become seen as...
Automating potential leads
New leads for your agency or freelance business are great, but they can eat up a lot of time. And worse, when you’re super-busy with...
Dear FNAME, newsletter personalization isn’t what you think it is
Email easily has more lives than the luckiest cat. It’s been declared dead so many times in the last few years that I’ve lost count of...
Email automation and your business
On its surface “automation” brings forth images of robotic arms in widget factories or lifeless emails (selling those robotic arm...
Want to improve your newsletter deliverability?
This tutorial will help you with the most important thing you probably aren’t doing for your Mailchimp newsletter: ensuring email...
Are you hurting your newsletter with these mistakes?
So you’ve finally done it. You’ve been thinking about it for a while, but now you’ve actually done it. You’ve set up an email list for...
Mailchimp automation is great!
Have you ever had to call a large company (like your internet provider, credit card company or even (possibly the worst of them all),...
This is the exact opposite of every “grow your list” article
There are SO MANY articles about list building and growing your email list, and really, they just spew the same tired crap about “more...
Why my favourite mailing list isn’t even a mailing list
That’s because it’s a BCC list. It’s from my local farm and gets sent to 20 people who live in the area. It doesn’t even use newsletter...
Which is better, ConvertKit or Mailchimp?
There are a lot of articles out there about why ConvertKit is better than Mailchimp. And while healthy competition is awesome, those...
How to make money from your Mailchimp mailing list
I have to start with this disclaimer… I hesitate to write articles that include phrases like “how to make money with an email list”...
The three most powerful Mailchimp automations
Email automation doesn’t have to be scary. It can actually become the most important part of your business, since it helps you connect...
How to grow your mailing list like a total jerk
Everybody (myself included) is always going on and on about how important it is to have a mailing list for your business. It’s the easiest...
Why newsletters beat social media
There’s been a lot of talk (a lot from me, specifically) on why social media itself is exploitive and the companies who run social media...
How to start your own good newsletter
Since I frequently talk about how newsletters are the most important part of my business (and generate almost all my revenue), I figured...
The best Mailchimp Plugin for WordPress
WordPress and Mailchimp were made for each other like peanut butter and jam, like Mario and Luigi, like Jay Z and Beyonce. WordPress...
Mike Rohde landed several speaking gigs after redesigning his newsletter
Change always requires a catalyst – something that shifts how you think and delivers a gentle kick in the ass. For designer and...
QuHarrison amassed a 4,578 subscriber list in 3 months
QuHarrison likes to do things right the first time. So when he had an idea to start a newsletter, he wanted to make sure his list was...
Jocelyn K. Glei has consistently grown her list before her big book launch
Jocelyn K. Glei knows creative productivity. The LA-based writer and consultant has literally written the book about avoiding distraction,...
Davida Pitts Raised over $38,000 for a crowdfunding campaign
How do you create a fundraising campaign that doesn’t dwell on the actual raising of funds? If you’re Davida Pitts, you get strategic,...
How to use Mailchimp ecommerce360 to double list revenue
My list is how I generate almost all my revenue, and mostly, it’s because I have a secret weapon: Mailchimp’s ecommerce360. Mailchimp...
How to run a popular newsletter
I want to take you on a behind-the-scenes look at my mailing list, which drives the bulk of revenue for products I create to give you some...