Personalizing your email automations- Start doing this now!

Today we’re going to be talking about the power of personalizing your email automations.   I’m not talking about just adding merge tags and content specific personalization. I want to talk about a far more personalized approach to your emails.  For...

Why Story-Based Emails are So Effective

Storytelling is a powerful tool that can transform your emails from generic marketing messages into memorable, emotional experiences that your subscribers will look forward to receiving. Email marketing has become one of the most effective ways to reach and engage...

How to Improve Email Deliverability and Avoid the Spam Box

One of the most common questions we get asked is how to improve email deliverability and avoid the spam Box.   Email marketing is an essential part of any digital marketing campaign, but it can be challenging to ensure that your emails reach their intended recipients....