How to A/B test in Mailchimp

A/B testing, also known as split testing, is a powerful marketing tool that can significantly enhance the effectiveness of email campaigns, websites, and other digital content. The core of its effectiveness lies in its straightforward approach: comparing two versions...

Optimizing Email for Mobile Devices

The importance of mobile-friendly email design is paramount for successful email marketing campaigns. With the majority of emails now being opened on mobile devices, ensuring your emails look good on mobile isn’t just a recommendation—it’s a necessity. Why...

Why and how to authenticate your domain?

Authenticating your domain in the context of email marketing, particularly when using services like Mailchimp, is vital for several reasons: Enhances Deliverability: Domain authentication helps ensure your emails are reliably delivered to your subscribers’...

Minimizing Unsubscribes & Maximizing Engagement

Engagement in email marketing is the most important metric to consider. If they aren’t engaging then you are doing something very wrong!  It’s about finding that perfect balance where your content resonates with your audience, keeping them interested, and...

Predicted email marketing trends for 2024

Today,I am going to be talking about the predicted trends for 2024. It’s going to be a year where authenticity, personal connection, and technology will blend together in new and exciting ways. AI – Done the right way! Now, the first trend we’re...