Predicted email marketing trends for 2024

Today,I am going to be talking about the predicted trends for 2024. It’s going to be a year where authenticity, personal connection, and technology will blend together in new and exciting ways. Now, the first trend we’re seeing is a shift in how we using...

Personalizing your email automations- Start doing this now!

Today we’re going to be talking about the power of personalizing your email automations.   I’m not talking about just adding merge tags and content specific personalization. I want to talk about a far more personalized approach to your emails.  For...

Why Story-Based Emails are So Effective

Storytelling is a powerful tool that can transform your emails from generic marketing messages into memorable, emotional experiences that your subscribers will look forward to receiving. Email marketing has become one of the most effective ways to reach and engage...