Use GIFs in your Mailchimp emails

GIFs are a great way to make up for the lack of coding wizardry available in HTML emails. GIFs add a little character and fun to your emails and are a way to grab attention. Just be careful not to use GIFs any longer than a couple of seconds, as the image will take...

How to stop email list unsubscribes

No one wants an unsubscribe, do they? A smart way to avoid an unsubscribe is to start by offering a change of preferences instead. This allows people to opt-in and out of ‘groups’ based on what they want to hear about. Groups are a simple way to allow your subscribers...

How to test your email campaigns in Mailchimp

Sending an email campaign to thousands of people is a daunting task, even for us who send LOADS of emails every day. The best way to avoid ‘sender anxiety’ is to TEST TEST TEST. Mailchimp gives you a couple of ways to test your email… The first one is preview...

Top Mailchimp audience segment conditions

Segmentation is probably the most advanced feature within Mailchimp, but it also unlocks so much opportunity for you to really target people by demographic data or engagement data. Here are the top segment options in Mailchimp, IMHO: Campaign activity This helpful...

Email hyperlinks tip

Quick and easy tip this one. Link EVERYTHING. So as you paste your copy into the Mailchimp email editor, go through and link everything. More links = potentially more clicks. Link up all images, buttons (obvs) and create hyperlinks throughout the copy too. Just use...