If you’re not using AI in email marketing, you’re working too hard.
Mailchimp has quietly built powerful AI tools into its platform—tools that can help you write faster, send smarter, and connect better with your audience. Whether you’re creating your first campaign or managing a full automation sequence, using AI effectively can save you time and improve performance.
Here’s how to harness Mailchimp’s AI features to make your email marketing faster, more strategic, and more human.
✍️ Write Emails Faster with Mailchimp’s AI Content Generator
Location: Start a new campaign → New Builder → Add Content Block → Select “Write with AI”
One of the most direct ways to use AI in email marketing is through Mailchimp’s built-in writing assistant. Just type in a short prompt, and Mailchimp’s AI generates body copy, headlines, CTAs, or even full sections of your campaign.
Use it wisely:
- Be clear about your goal and audience
- Ask for tone/style (friendly, persuasive, urgent)
- Refine or regenerate, don’t settle for the first draft
Prompt ideas to try:
- “Create an email for a summer sale. Highlight 20% off all eco-friendly cleaning products.”
- “Write a welcome email for new subscribers who downloaded a free ebook about starting a small business.”
- “Write a reminder email for a stair lift consultation—include appointment prep tips.”
💡 Chimp Essentials Tip:
AI is a tool, not a shortcut. Use the AI draft to build momentum, then refine it with your unique brand voice.
💌 Improve Open Rates with AI-Powered Subject Lines
Location: Subject Line Field → “Generate Subject Line and Preview Text Options?” → Suggestions
Using AI in email marketing isn’t just about body content—it’s about the first impression. Mailchimp’s AI subject line assistant offers suggestions based on millions of data points, helping you optimize for opens.
How to get better results:
- Try different emotional angles (urgency, curiosity, value)
- Use preview text to complement the subject line
- Test and track performance over time
Prompt ideas:
- “Write a subject line for an exclusive back-to-school discount. Target: parents.”
- “Create a preview text for a how-to email about Mailchimp automations.”
- “Suggest 3 subject lines for a win-back campaign targeting cold leads.”
💡 Chimp Essentials Tip:
Let Mailchimp AI generate the ideas, but don’t forget who you’re writing for. Clarity beats cleverness every time.
🔍 Get Smarter with Predictive Segmentation
Location: Audience → Segments → Predictive Segmentation
One of the most advanced uses of AI in email marketing is segmentation. Mailchimp uses AI to predict customer lifetime value, purchase likelihood, and engagement—so you can personalize your messaging without guesswork.
How to use it well:
- Send VIP offers only to high-value segments
- Automate win-back campaigns for disengaged contacts
- Prioritize likely purchasers in your promotional emails
💡 Chimp Essentials Tip:
Segmentation powered by AI is gold, but your message still needs to land. Tailor the tone, timing, and offer to match the predicted behavior.
🧠 What’s Next: AI Campaign Planning (Coming Soon to Most Accounts)
Mailchimp is gradually rolling out an AI Campaign Manager—a tool that helps recommend the next best campaign to send, based on your list’s behavior and performance history.
Even if you don’t have this yet, start thinking like you do.
💡 Chimp Essentials Tip:
Use past campaign data to plan your next send. AI is learning from your patterns—your strategy should too.
Why AI in Email Marketing Isn’t Just a Trend
AI in email marketing is more than a buzzword—it’s a practical way to save time, improve engagement, and scale your efforts. But tools alone won’t get you results. It still takes clear strategy, intentional content, and a human touch.
At Chimp Essentials, we help businesses use Mailchimp the smart way by pairing powerful AI tools with practical training and expert setup.
👉 Book a 30-minute 1-on-1 Mailchimp session
Get personalized help using Mailchimp’s AI tools to write better emails, build smarter automations, and clean up your list the right way.
