Chimp Essentials, the MailChimp video training that will take you from chimpanzero to chimpanhero.

Whether you’re selling something or working with clients and getting paid to tweak their lists, this course guides you through the exact steps you can take to get most out of MailChimp.

Here's what some past students had to say about this MailChimp course:

Join 6,133 students already taking their MailChimp mailing list from a business expense to a source of revenue.

Registration closes in:

Buy now, $274

Chimp Essentials is currently closed.

Enrollment opens only twice a year. To be notified of the next enrollment period (and get a sweet discount), enter your email below.

Davida Pitts raised over $38,000 for a crowdfunding campaign

Read her success story

Jocelyn K. Glei consistently grew her list before her big book launch

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Mike Rohde landed several speaking gigs after redesigning his newsletter

Read his success story

QuHarrison amassed 4,578 subscribers in 3 months

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My ideas and strategies about email marketing and MailChimp have been featured all over the internet.

Learn MailChimp with Paul Jarvis who has been featured on WIREDAdobe has featured Paul Jarvis, MailChimp training expertMailChimp named Paul Jarvis one of their top MailChimp expertsMailChimp Expert Paul Jarvis has been featured in USA TodayVice featured Paul Jarvis as a MailChimp course trainer and expert

I’m Paul Jarvis, founder of Chimp Essentials

Stop taking advice about email marketing and MailChimp from people who’ve only read about it online. Instead, learn what actually works from someone (that’s me!) who’s used MailChimp to build client businesses and my own business.

My own lists are my main source of income so you could say I’m a bit of a MailChimp expert. I use newsletters to engage with my growing audience of 40,000+ subscribers, and I’ve helped hundreds of clients to do the same with their websites and lists. I also consistently make $120 back on every $1 I spend on my newsletter. I’ve made and helped others make millions from what I teach in this course.

MailChimp Expert Paul Jarvis teaches students how to use MailChimp in his MailChimp training Chimp Essentials

Here's exactly what you'll learn about MailChimp in Chimp Essentials

And once you buy the course, you get access to lessons forever (regardless of registration being open or closed), as well as free updates and free new lessons, as they're released:

List management

  • 1.1 Welcome
  • 1.2 Legal compliance
  • 1.3 Authentication and verification
  • 1.4 Two-factor authentication and discount
  • 1.5 Single vs double opt-in and reCAPTCHA
  • 1.6 Customizing the signup process
  • 1.7 Proper unsubscription process
  • 1.8 Importing and merging lists
  • 1.9 Google Analytics and the archive bar
  • 1.10 Hiding campaigns on the archive list

Understanding Groups, merge fields and segments

  • 2.1 Groups, segments and merge tags
  • 2.2 Creating and using groups
  • 2.3 Creating and using merge tags
  • 2.4 Creating and using segments
  • 2.5 Using Zapier for groups and merge tags
 

MailChimp and your website

  • 3.1 HTML forms for any website
  • 3.2 Landing pages
  • 3.3 Popups
  • 3.4 WordPress and MailChimp
  • 3.5 SquareSpace and MailChimp
  • 3.6 Advanced SquareSpace and MailChimp
  • 3.7 Shopify and MailChimp
  • 3.8 LeadPages and MailChimp

Automation sequences

  • 4.1 Understanding automation sequences
  • 4.2 Simple automation sequence example
  • 4.3 Segmenting automation sequences
  • 4.4 Sales funnel automation example [free preview!]
  • 4.5 Post-purchase automation example
 

Campaigns and conditionals

  • 5.1 Creating a template
  • 5.2 Creating an advertisement
  • 5.3 Creating a campaign
  • 5.4 Conditional merge tags and blocks in campaigns
  • 5.5 RSS to email
  • 5.6 Surveys and polls
  • 5.7 Typeform and hidden fields
  • 5.8 Pushing Typeform data back to MailChimp
  • 5.9 SurveyMonkey integration
  • 5.10 Google Analytics for campaigns and automations

Running tests and reading reports

  • 6.1 Reports primer
  • 6.2 Campaign, landing page and automation
  • 6.3 A/B Tests explained
  • 6.4 A/B Test examples
 

Email marketing strategies

  • 7.1 Email marketing 101
  • 7.2 Psychology of good subscriber onboarding
  • 7.3 Psychology of good campaigns
  • 7.4 Re-engagement strategies
  • 7.5 Segmenting inactive subscribers

Bonus!

  • Free access to the always-growing Slack channel—a place where MailChimp lovers and email marketers can chat and ask each other questions.

Join 6,133 students already taking their MailChimp mailing list from a business expense to a source of revenue.

Registration closes in:

Buy now, $274

Sorry, the course is currently closed.

Enrollment opens only twice a year. To be notified of our next enrollment period (and get a sweet discount), enter your email below.